In this role, expect to:
Work closely with the region's business development & content team to develop digital marketing plans for amplification of events on Insider.
Implement digital marketing plans tracking for effectiveness and efficiency.
Implement various optimization techniques for continued improvement in digital marketing performance.
Create and maintain analysis reports that point towards shortcomings in previous campaigns, design new campaigns based on inputs from these reports and make recommendations following new releases and trends.
Deep dive into numbers from different digital marketing tools to bring out meaningful and actionable insights.
Effectively manage budgets across all digital marketing operations.
Apply if you have:
3+ years of relevant experience in digital marketing.
Experience of coordinating between different internal teams and external agencies for effective and timely completion of assignments
Prior hands on experience of campaign management on digital ad platforms including Facebook ads and Google Adwords.
A thorough understanding of Google analytics and other digital marketing analytical tools.
Hands on experience in email marketing tools such as Mailchimp and Clevertap.
Thorough understanding of different email marketing strategies such as drip campaigns, follow-up campaigns etc.
An obsession with numbers and a keen eye for trends backed by relevant numbers.
Strong written and oral communication skills.